Brand Story


Imperial
Designed & Handcrafted in the Heart of England.
Imperial are dedicated to those who truly recognise quality and individuality when they see it. The kind of hand crafted perfection that no mere machine alone can truly replicate.
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Heritage
Founded in the last century and situated in the historic town of Aldridge, Imperial are a British company with very british values. Handcrafted to this very day, all Imperial products are a testement to the experience and skill of the craftsmen that has been passed down through many generations. The Imperial factory resides in the heart of England famed for its rich history of clay and brick production and they strive to keep local craftsmanship alive.

Values
You only need to take a close look at the finish of any piece of Imperial ceramic ware and you’ll discover a flawlessly smooth surface beneath layer upon layer of Imperial’s brilliant glaze. This level of quality extends across our entire range, from hand-crafted bathroom furniture that’s made the traditional way with jointed solid wood and genuine wood veneers, to the reassuring strength and weight of our brassware, which is manufactured from cast brass to last a lifetime, or more.
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