Masterbuilt is a brand built on tradition, innovation, and a deep passion for outdoor cooking. Founded over 45 years ago, Masterbuilt began with a simple mission: to make it easier for everyone to create unforgettable food and experiences around fire. From backyard beginners to seasoned pitmasters, the brand is rooted in authentic flavour and time-honoured smoking techniques.
Known for pioneering digital and gravity-fed charcoal technology, Masterbuilt has redefined what’s possible with charcoal cooking. By combining the rich, unmistakable taste of charcoal with smart digital precision and app connectivity, Masterbuilt removes the guesswork—without sacrificing flavour. The result is consistent, reliable performance with the soul of true barbecue.
Today, Masterbuilt is trusted by millions of outdoor cooks worldwide. With a relentless focus on quality, versatility, and innovation, the brand continues to push boundaries—helping people smoke, grill, sear, and share better food, more often, right in their own backyard.
