We have some incredible new additions to our Northampton showroom, and they perfectly bridge our historic past with the future of home design.
We have officially expanded our live, working showroom models to include a stunning lineup of advanced clean-burning fires, and they are already stealing the show.
Fireplaces are where it all began for Bell all the way back in 1898. For well over a century, we have been the region's benchmark for home heating. While technologies evolve, our core promise remains unchanged: to bring you the highest standard of warmth, design, and absolute peace of mind.
Our latest live displays represent the pinnacle of modern heating engineering, backed by the dependable service you have trusted for generations.
The Ultimate Heating Freedom: What’s New on Live Display
Whether you are looking for the absolute flexibility of chimney-free bioethanol or the timeless, high-efficiency comfort of a premium stove, our showroom is designed to let you experience the technology firsthand before you make a decision.
Here are the specific, world-class models you can now see up close and running live in our showroom:
Decoflame Milan 720
A true masterclass in ready-to-place, freestanding Scandinavian design. Crafted with clean architectural lines, it features a safety glass front and selectable premium panels, allowing it to integrate flawlessly as a floor feature or a sleek wall recess.
Decoflame Denver F3 820
The ultimate electronic burner for custom integration. Controlled via remote or smart device, it offers three adjustable flame levels and advanced safety sensors, making it the premier choice for media walls and bespoke architectural design.
Rais Caro 90
A beautifully proportioned Danish stove featuring an elegant, softly rounded front and expansive panoramic glass. Engineered to maximize the visual impact of the fire while occupying a minimal floor footprint, it represents the very best of modern Scandinavian efficiency.
Roby’s Heritage Basket
The perfect answer for period homes. This clever flueless drop-in basket combines living bioethanol flames with handcrafted ceramic logs and a subtle glowing ember bed. It allows you to bring modern, clean-burning technology into an original Victorian or Edwardian fireplace surround in minutes, completely respecting the home's historic character
The Bell Advantage: Security and Dependability Since 1898
We know you have choices when looking for home upgrades, and you might have noticed new fireplace showrooms popping up here and there. However, choosing a feature fire isn't like buying standard furniture, it requires technical precision, long-term dependability, and genuine engineering expertise.
Here is exactly why homeowners, architects, and interior designers have relied on Bell for over 125 years
1. A Complete Range of Heating Solutions
While we are incredibly excited about our new bioethanol and modern Danish collections, our heritage spans all types of home heating. If bioethanol isn't the right fit for your property, our showroom features extensive displays of traditional wood burners, efficient gas fires, and ultra-realistic electric fires. Whatever your vision or architectural restrictions, we have the perfect solution.
2. Fully Trained Specialists & In-House Installation
Installing a built-in fire or a modern stove requires specific structural attention. Our team are fully factory-trained specialists. We offer a comprehensive supply and fit service, taking your project seamlessly from concept to completion. From specifying the correct wall clearances using non-combustible materials to ensuring your room size meets the appropriate ventilation requirements, we handle the entire process under one dependable roof.
3. Permanent Support from Concept to Completion
A fireplace is the heart of your home, and you need to know your supplier will be there for you tomorrow, next year, and a decade from now. We look over your room dimensions or architectural drawings, help you select the exact burner system, and provide a flawless, safe installation that is fully compliant with local guidelines.
Make a Day of It: Visit Our Kingsthorpe Road Showroom
Don't settle for a generic shopping experience or risk your project with a temporary pop-up retailer. Get the elite design, absolute safety reassurance, and localised expert care that only a dedicated, historic specialist team can provide.
Visiting us couldn't be easier. We have ample free parking on-site, allowing you to browse our extensive live displays at your own pace without any rush.
While you are here exploring the new Decoflame and Rais models, why not stop by our on-site café Love Lunch? Everything is made fresh to order, offering the perfect spot to sit down and discuss your design ideas over a speciality coffee, a hearty breakfast, a fresh lunch, or a selection of delicious teas and cakes.
Ready to Start Your Project?
- Visit Us: Drop into our showroom on Kingsthorpe Road, Northampton, to see the new live displays in action.
- Book a Specialist Consult: Head over to our website's Contact Us page. Simply fill out the quick form, select Fires & Stoves from the options, and one of our dedicated specialists will get back to you at a time that perfectly suits your schedule.
- Or call ahead: Call one of our experts and book yourself an appointment. The showroom does get busy, so booking ahead can help. Call direct on 01604 777507.
