Design For Life
Miele believes that design encompasses the outward appearance of an object, as well as the experience of using it. This is the principle on which Miele kitchen appliances are based. “Immer Besser” (Forever Better) is the motto Miele chose on the day of its foundation and it has remained true to this for more than a century.
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Just before the turn of the 20th century, the engineer Carl Miele and the businessman Reinhard Zinkann founded a company for the manufacture of cream separators in Herzebrock, Germany. Over the following years they grew the company to include the model A washing machine. Setting the bar for innovation in 1910 Miele introduced the first washing machine with an electric motor. For a 2 year stretch, Miele also dabbled in automotive production, producing 143 cars between 1912 and 1914 but soon turned back to washing machines. Miele continue to innovate and perfect; "Immer besser" being the very core of the companies ethos from the very beginning.
Miele has been an independent family-owned company since its establishment in 1899 and is equally committed to its owners, employees, customers, suppliers, the environment and society. The company focus is on manufacturing household appliances for the kitchen, the laundry room and for floorcare, as well as appliances for use in commercial operations and medical facilities ("Miele Professional"). The strategic vision is to be the world’s most trusted and desirable premium brand. Miele offers products to its customers that set the standards for durability, performance, ease of use, energy efficiency, design and service. This corresponds to the guiding principle "Immer besser" which the founders Carl Miele (left) and Reinhard Zinkann printed on their first machines - and which characterises Miele to this day.