Brand Story
Liebherr
Quality, reliability and longevity for decades
Liebherr is not only one of the world's largest manufacturers of construction machinery. The more than 42,000 employees also help to shape technological advances in many other industries. The Liebherr Group is still managed by the Liebherr family.
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Heritage
The invention of the tower crane is synonymous with the birth of the Liebherr company. Within the first decade, the small construction firm develops into a well-established manufacturer of construction machinery and many other technologically sophisticated products. In order to also be in a strong competitive position in the future, the Liebherr Group is investing in strategically selected locations, technological further development and a modern infrastructure. Involvement of the third generation at management level safeguards continuation of the organization as a family-run business.
Values
As a family-owned company active throughout the world, Liebherr carry considerable responsibility for society and the environment. They are convinced that they shall only achieve long-term success if they remain aware of this responsibility in all activities. Protection of humanity and the environment is of special importance in their business activities. It means that their products and the processes used to manufacture them must be safe, efficient and environmentally acceptable. Integrity has high status for them as a family-owned company. The Liebherr Group’s long history of successful growth is due to a responsible, forward-looking business policy. One of their principles will therefore continue to be “thinking of tomorrow today”.
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